The Uncorked Conversation with Allyson Scammell

Ep #33: Creating Content That Sings to Your Ideal Audience

April 4, 2019

We live in the Information Age. That means we are consuming more content on a given day than any other time in human history. So if you're the creator of the content, the question becomes: How can I rise above the noise?

Content includes everything from blog posts to podcast episodes to Facebook Lives to newsletters. It's the information we send to our audience so they can get to know us and what we offer. It's a huge part of building a successful business in the 21st century.

Creating content that rises above the noise and sings to your ideal audience is the topic of this week's episode. It's all about getting clear about who we're creating for, asking the right questions, and infusing our core gifts.

In today’s episode we explore:

  • Clearly defining your ideal audience
  • Creating content directly in service to your ideal audience that sings
  • Infusing your core gifts into your content + taking it to the next level

Click HERE for the full show notes.